11 Dec

The commoditisation of accounting and bookkeeping services

According to Investopedia – ‘Commoditisation refers to a process in which goods or services become relatively indistinguishable from competing offerings over time. Generally speaking, commoditised products within specific categories are so similar to one another that the only distinguishing feature is pricing.’ Wikipedia has a similar explanation – ‘Commoditisation occurs as a goods or services market […]

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